The role of frames and framing in communication and change

Edited by Gabriele Bammer

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What are frames and framing? What roles do they play in making change happen? What are some essential principles of framing? Can framing be used to manipulate people?

This editor’s addition draws on the 2014 updated edition of George Lakoff’s classic work “Don’t think of an elephant.” Lakoff provided these ideas in the US context of the contest between progressive and conservative ideas, and here they are adapted to be more general, including highlighting issues relevant to dealing with complex problems.

What are frames?

There is no simple definition of frames, with key elements including that they are embedded in neural circuits, that they are linked to morals or values, and that they are evoked by language. Lakoff highlights that:

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Can cultural hegemony explain resistance to transdisciplinarity?

By Livia Fritz, Ulli Vilsmaier and Dena Fam

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1. Livia Fritz (biography)
2. Ulli Vilsmaier (biography)
2. Dena Fam (biography)

What are the reasons for resistance to transdisciplinary research and education? And what insights can Antonio Gramsci, one of the founders of the Italian Communist party in the early 20th Century, offer?

We argue that one of the main reasons for resistance is that transdisciplinarity subverts well-established and often unquestioned structures, practices and values in academia. In particular, transdisciplinarity challenges persistent organizational structures, mechanisms of knowledge production and evaluation criteria based on disciplinary models of research and higher education.

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A tool for transforming resistance to insights in decision-making

By Gemma Jiang

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Gemma Jiang (biography)

Do you encounter resistance from your team members, especially in regard to difficult decisions? How might decision-making processes be better facilitated to generate insights instead of resistance?

I describe a conceptual framework and an accompanying practical tool from Lewis Deep Democracy (2021) that can transform resistance to insights in decision-making processes.

The conceptual framework: Understanding how decision making generates resistance

It is important first to understand the consciousness of a team. If you think of a team’s consciousness as an iceberg, the ideas and opinions that are expressed are the conscious part above the waterline, while those that are not expressed are the unconscious part below the waterline.

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Six lessons for implementing technological change in developing country communities

By Jonathan Ensor, Daniel Vorbach, Steven Johnson and James Moir

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1. Jonathan Ensor (biography)
2. Daniel Vorbach (biography)
3. Steven Johnson (biography)
4. James Moir (biography)

How does the provision of new technology, infrastructure or community institutions interact with the social setting, especially at the village community level in developing countries? How does this interaction determine the sorts of changes that are experienced? Given this interconnection between the technical and social worlds, what are the implications for the design and implementation of interventions? And what does this more holistic perspective suggest that implementing agencies should be considering and advocating for alongside their on-the-ground activities?

Three lessons for project design and implementation

1. Design the interventions with the village community

Any technological change, such as the introduction of new infrastructure or technologies, will have an impact that emerges from the interaction between that technology and the social, cultural and institutional systems in the community.

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Why awareness raising campaigns cannot fix structural problems

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Pei Shan Loo (biography)

By Pei Shan Loo

Why are awareness raising campaigns popular? Why can’t they fix structural problems? And how can system dynamics help?

Large amounts of funding for health, societal, environmental and other complex problems are channelled into “awareness raising” to build public recognition of the problem in the hope that understanding will lead to change and a lasting solution.

Why awareness raising campaigns are popular

There are at least four reasons why funding is spent on awareness raising campaigns:

  • Such campaigns can readily be conducted in short timeframes. For example, if funding is available for a one-year project, this is enough to successfully complete an awareness raising campaign.
  • Similarly, awareness raising campaigns can usually be tailored to fit limited budgets.
  • Training for local project staff to undertake such campaigns is relatively straight-forward.
  • Pre-post campaign evaluations are straight-forward and usually demonstrate increased awareness and interest in the topic of the campaign.

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Three ways research perpetuates injustices

By Barış Bayram

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Barış Bayram (biography)

Why is it hard to recognise the full value of a new idea, research finding or other innovation? Why do people fail to properly appreciate other people or things most of the time? Can this help explain why injustices persist?

There is no “invisible hand” that allocates rewards according to capabilities or performance, including ensuring that academic research or social interactions are recognised in terms of scientific or ethical merits.

There are three main patterns causing what I call “unjust appreciation”:

  1. lack of intellectual development to determine values, merits and deserts (ie., just rewards)
  2. cognitive biases and social biases, especially related to status and groups
  3. tribalism, along with power and conflict considerations that rely on cost-benefit analysis.

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Fifteen characteristics of complex social systems

By Hamilton Carvalho

Author - Hamilton Carvalho
Hamilton Carvalho (biography)

What is it about complex social systems that keeps reproducing old problems, as well as adding new ones? How can public policy move away from what I call the Mencken Syndrome (in reference to a quotation from American journalist Henry Mencken) – that is, continually proposing clear and simple solutions to complex social problems – that are also wrong!

With this goal in mind, I have compiled a list of fifteen major characteristics of complex social systems based on the system dynamics and complexity sciences literatures, as well as my own research.

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Three theories to help overcome change resistance in service design implementation

By Ricardo Martins

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Ricardo Martins (biography)

How can service designers improve implementation of their projects and overcome resistance to change?

According to the Service Design Network, “Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service to improve its quality and the interaction between the service provider and its customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant.”

Although service designers have hundreds of methods to map the current state of a service, to elicit requirements from stakeholders and to propose new processes for services, they often spend little effort on implementing the ideas they generate.

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Six lessons about change that affect research impact

By Gabriele Bammer

gabriele-bammer
Gabriele Bammer (biography)

What do researchers need to know about change to help our research have greater impact? What kind of impact is it realistic to expect? Will understanding change improve the ways we assess research impact?

The six lessons described here illustrate some of the complexities inherent in understanding and trying to influence change.

#1. Research findings enter a dynamic environment, where everything is changing all the time

As researchers we often operate as if the world is static, just waiting for our findings in order to decide where to head next. Instead, for research to have impact, researchers must negotiate a constantly changing environment.

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