By Judith Friedlander and Tania Leimbach.

2. Tania Leimbach (biography)
How can researchers cut through ‘the infoglut’ to share their findings with communities? What communication strategies help raise the agenda of critical issues to drive impactful advocacy and action?
As researchers and practitioners, we want to better understand how to effectively frame critical issues in a hybrid media system, facilitate media uptake and engage the public in scalable change-making. To this end, we developed the MAVEN communication framework, which consists of:
- Meta-frames (developing overarching concepts);
- Actions and Applications (supporting local pilots and scalability);
- Values (identifying shared community values and news values);
- Evidence and Ethos (messaging from reputable stakeholders), and
- News media (disseminating information within a hybrid media system).










