Structural violence

Why awareness raising campaigns cannot fix structural problems

author_pei-shan-loo
Pei Shan Loo (biography)

By Pei Shan Loo

Why are awareness raising campaigns popular? Why can’t they fix structural problems? And how can system dynamics help?

Large amounts of funding for health, societal, environmental and other complex problems are channelled into “awareness raising” to build public recognition of the problem in the hope that understanding will lead to change and a lasting solution.

Why awareness raising campaigns are popular

There are at least four reasons why funding is spent on awareness raising campaigns:

  • Such campaigns can readily be conducted in short timeframes. For example, if funding is available for a one-year project, this is enough to successfully complete an awareness raising campaign.
  • Similarly, awareness raising campaigns can usually be tailored to fit limited budgets.
  • Training for local project staff to undertake such campaigns is relatively straight-forward.
  • Pre-post campaign evaluations are straight-forward and usually demonstrate increased awareness and interest in the topic of the campaign.

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Participatory research and power

By Diana Rose

Diana Rose
Diana Rose (biography)

Can even the most well-designed participatory research really level the power relations between researchers and the relevant community? The key issues are who sets the research agenda, who drives the research process and governs it, and who interprets information. In all these aspects of research, the aim is for the community to no longer be ‘subjects’ but equal partners.

In this blog post, I outline challenges to achieving this mission, so that we can be realistic about what’s involved in trying to achieve equal partnerships. The difficulties identified are not proposed as tensions to be ‘solved’ but as dilemmas that can be articulated so as better to facilitate good practice, not reach an unattainable perfect state.

In my research on mental health services, my team and I are mental health service users ourselves and are therefore more intrinsically part of the community being researched.

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