By Pei Shan Loo
Why are awareness raising campaigns popular? Why can’t they fix structural problems? And how can system dynamics help?
Large amounts of funding for health, societal, environmental and other complex problems are channelled into “awareness raising” to build public recognition of the problem in the hope that understanding will lead to change and a lasting solution.
Why awareness raising campaigns are popular
There are at least four reasons why funding is spent on awareness raising campaigns: