By Doug Easterling
How can we address social, environmental, political and health problems that are too big and too complex for any single person, organization or institution to solve, or even to budge? How can we pool our wisdom and work collaboratively toward purposes that are larger than ourselves?
In theory at least, co-creation generates innovative solutions that transcend what would otherwise be produced by the participants acting on their own. In other words, co-creation can foster synergy.
To maximize synergy, a co-creative group should include participants who understand the problem from all the relevant perspectives. The more complex the problem, the greater the number and diversity of stakeholders who should be included in the process. A broader range of perspectives and ways of thinking allows for a richer and more comprehensive analysis of the problem, as well as more innovative solutions that address more of the underlying factors.