By Shalom H. Schwartz
Why are values important for tackling complex societal and environmental problems? Can personal values that are robust across cultures be identified? Can these personal values help explain conflicts in values?
Six main features of values
All values have six features in common and these illustrate why values are important in researching and acting on complex problems.
1. Values are beliefs linked inextricably to affect. When values are activated, they become infused with feeling.
2. Values refer to desirable goals that motivate action.