Primer

Stakeholder engagement primer: 8. Generating ideas and reaching agreement

By Gabriele Bammer

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What skills for generating ideas and reaching agreement should every researcher involved in stakeholder engagement seek to cultivate? What key methods and concepts should they be familiar with?

The focus in this blog post is on generating ideas and reaching agreement, as well as recognising the “groan zone” between these two phases in a group process. Researchers will have diverse attributes and not everyone will be well-placed to cultivate the skills described here. Having an understanding of the skills can help in choosing the researchers best placed to undertake the stakeholder engagement.

Generating ideas: Brainstorming

For brainstorming to work well, it requires rapid-fire contributions, no holding back or self-censoring of ideas, and no discussion or criticism of the ideas proposed. It often involves a group of stakeholders (or stakeholders and researchers) sitting around a flipchart or whiteboard, with one person writing down the ideas as members of the group say them.

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Stakeholder engagement primer: 7. Listening and dialogue

By Gabriele Bammer

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What skills should every researcher involved in stakeholder engagement seek to cultivate? What key tools for engaging stakeholders should they be familiar with?

In the next two blog posts, I present key skills and tools that are essential for engaging with stakeholders. Understanding these skills can help teams decide who would be best among their members to be responsible for stakeholder engagement. Those involved in stakeholder engagement can also work to strengthen these skills to underpin other useful methods such as surveys, interviews, focus groups and participatory modelling.

This blog post presents skills involved in listening and dialogue. The next presents tools for generating ideas and reaching agreement.

Listening to understand

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Stakeholder engagement primer: 6. Making engagement effective

By Gabriele Bammer

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How can researchers ensure that stakeholder contributions ― whether through consultation, involvement or collaboration ― are properly valued? What steps can researchers take to make stakeholder participation as effective as possible? How can damaging pitfalls be avoided?

Researchers can make the stakeholder engagement process maximally effective by paying attention to the following three aspects:

  1. ensuring credibility, relevance and legitimacy of stakeholder contributions
  2. accommodating stakeholder motivations, expertise and ability to participate
  3. avoiding or managing potential pitfalls.

1. Ensuring credibility, relevance and legitimacy of stakeholder participation

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Stakeholder engagement primer: 5. Choosing engagement options

By Gabriele Bammer

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How can researchers decide which engagement options will be most appropriate for which stakeholders? How can they take into account multiple considerations such as the aims of stakeholder engagement, the requirements of the research and available resources?

It can be helpful to think through how each option for stakeholder engagement (described in Primer #4) would be operationalised for each stakeholder, using the questions below. These make explicit what researchers often do intuitively.

By teasing out specifically what is required and matching this with the available resources – time, money and person-power – the aim is to reduce the possibility of a project running out of steam for stakeholder engagement before it is concluded and to maximise the chances that the commitments made by researchers to stakeholders (the ‘promise’ described in Primer #4) for each type of engagement can be fulfilled.

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Stakeholder engagement primer: 4. Options for engagement

By Gabriele Bammer

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What options are available to researchers for including stakeholders in a research project in order to develop a more comprehensive understanding of the problem, provide ideas about addressing it and help the research to support policy or practice change? Can different stakeholders be included in different ways? Can the same group of stakeholders participate in different ways in various aspects of the research? What obligations do researchers have to participating stakeholders over the course of that project?

It can be useful to consider 5 ways in which researchers can include stakeholders in a project:

1. Inform:
Researchers provide stakeholders with balanced and objective information to assist them in understanding the research.

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Stakeholder engagement primer: 3. Selecting stakeholders

By Gabriele Bammer

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Given that most research projects will not have the funding or time to involve all stakeholders who have been identified as potential contributors, what criteria are useful for selecting those to be invited to participate? How can those identified be assessed against the criteria?

Four criteria for selecting stakeholders are:

  • their legitimacy
  • their real and potential power
  • the urgency they assign to the problem
  • practical considerations.

Legitimacy

Legitimacy can usefully be examined along the following four dimensions:

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Stakeholder engagement primer: 2. Identifying stakeholders

By Gabriele Bammer

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How can all those who have something relevant to contribute to a research project be identified? In particular, how can we find those who, through their experience of being affected by or dealing with a problem, can provide:

  • a more comprehensive understanding of the problem
  • ideas about ways to address the problem
  • insights into how the research can best support policy and practice change on the problem in government, business and civil society?

A wide-ranging and inclusive initial process of identifying stakeholders ensures that key individuals and groups are not missed and that the broadest range of knowledge and perspectives is found, for both understanding and acting on the problem.

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Stakeholder engagement primer: 1a. Why a primer? 1b. Defining stakeholders

By Gabriele Bammer

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1a. Why a primer?

Do researchers who want to engage with stakeholders need a basic set of skills? Can we define a skillset that will work for many problems and in a variety of contexts?

My starting point for this primer is that the answer to both questions is “yes” and I have set out to provide those basics in nine easy-to-read blog posts. The tenth blog post in the series sketches out selected additional “advanced” skills; these need more interpersonal competences, experience, and knowledge.

The advantages of using a blog over other forms of communication are that it provides a vehicle for input and feedback, as well as being widely accessible. Comments on each blog post are therefore very welcome, particularly examples and lessons from your own work, things you wish you had known when you were starting out, and general feedback and critique.

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