By Gabriele Bammer

As a researcher, do you seek to inform change, drive it or trigger it? Informing change involves providing the best facts and evidence, driving change means working to achieve a particular research-based outcome, and triggering change involves solving a problem that sets in train a chain of effects that go far beyond the research itself. They involve different skills and have different risks.
Informing is probably the most common way in which researchers seek to achieve impact and much has been written about good communication strategies to make research published in peer-reviewed journals and books more accessible.
Informing is probably the most common way in which researchers seek to achieve impact and much has been written about good communication strategies to make research published in peer-reviewed journals and books more accessible. This includes effective use of social media and producing short, punchy, well-targeted verbal or written articles or briefs.
