By Moein Khazaei, Mohammad Ramezani, Amin Padash and Dorien DeTombe
How can services that are provided to citizens be overhauled so that they will survive, be competitive and be fair (eg., accessible to all)? Is there a systematic way in which shared value can be created? By shared value we mean combining social and environmental interests with corporate interests.
We have developed a methodology that we call “System redesign toward creating shared value” or SYRCS. It comprises 4 stages, shown in the figure below. They are:
- emancipation and critical thinking
- problem structuring
- multi-criteria and quantitative decision-making
- creating shared value.
Our aims were to: discover critiques of the service, turn critiques into operational alternatives, find contradictory options, evaluate all alternatives through the lens of shared value, and, finally, make the most sustainable plan among the options found.