By Darren Gray, Yuesheng Li and Don McManus
In the right circumstances, a cartoon video can be an effective way to communicate research information. But what’s involved in developing a cartoon video?
This blog post is based on our experience as a Chinese-Australian partnership in developing an educational cartoon video (The Magic Glasses, link at end of post) which aimed to prevent soil-transmitted helminths (parasitic worm) infections in Chinese schoolchildren. We believe that the principles we applied are more broadly applicable and share them here.
Developing the cartoon video involved three major steps: formative research, production, and pilot testing plus revision.
The aim of the formative research is to better understand what you want to change, which in our case was a reduction in behaviours which put Chinese children at risk of being infected by soil-transmitted helminths.