By Lena Partzsch
What can we learn from international relations about how ‘normative’ or ‘ethical’ power can be used in successful negotiations, for example, for pathways to sustainability? Here I build on Ian Manners’ (2002) concept of “Normative Power Europe”. He argues that the European Union’s specific history “pre‐disposes it to act in a normative way” (Manners 2002: 242) based on norms such as democracy, rule of law, social justice and respect for human rights. I explore the broader ramifications of the normative power concept for empirical studies and for practical negotiation and collaboration more generally.
First, the concept of normative power implies that the spread of particular norms is perceived as a principal policy goal, whether that relates to foreign policy, environmental policy or other kinds of policy.